Gulab
Pure dawn-picked Damask rose over Mysore sandalwood.
₹1,4506 ml kuppi
Kannauj, Uttar Pradesh · Est. 1931
Light, distilled into oil.
Alcohol-free attars, hydro-distilled over pure sandalwood in copper degs — the way Kannauj has perfumed emperors, poets and pilgrims for four hundred years. One drop lasts from Fajr to midnight.
Noor — Attar No. 01 · Rose, Saffron & Oud
Top note · 01
Gulab — dawn rose
Damask roses picked before sunrise in Hasayan, when the dew still holds their oil. Two hundred kilograms of petals surrender a single tola of rooh gulab — bright, dewy, almost drinkable.
Rosa damascenaDawn harvestRooh distillation
Heart note · 02
Kesar — Kashmiri saffron
Hand-plucked stigmas from Pampore, steeped whole into the deg. Kesar warms the rose the way late-afternoon light warms a courtyard — honeyed, leathery, faintly medicinal in the old, beautiful way.
Crocus sativusPampore valleyWhole-stigma steep
Base note · 03
Oud — Assam agarwood
Wild-harvested agarwood from the hills of Hojai, aged seven years before it meets fire. The dry-down is where Noor lives longest on skin — smoked amber, worn leather, temple wood after rain.
Aquilaria malaccensis7-year aged12-hour sillage
The Collection
Four attars, one house.
Every attar is matured in camel-skin kuppis for a minimum of six months before it is bottled. Prices are for pure oil — no dilution, no alcohol, ever.
Kesar Oud
Pampore saffron folded into seven-year Assam agarwood.
₹2,9006 ml kuppi
Motia
Night-blooming Indian jasmine, heady and moon-white.
₹1,6506 ml kuppi
Mitti
Baked Kannauj earth after the first monsoon rain — petrichor, bottled.
₹1,2506 ml kuppi
Heritage
Distilled in copper degs since 1931.
"My great-grandfather said the deg must breathe like a sleeping animal — slow fire, slow steam, slow attar. We have never hurried it since."
— Faiz Ahmed Warsi, fourth-generation attar-saaz
1931House founded
72 hrsPer distillation
6 moKuppi maturing
Word of mouth
Sillage travels farther than ads.
★★★★★
"I wore Kesar Oud to my sister's nikah in Lucknow. Three people stopped me to ask what it was — including the qazi. One drop at 8am, still glowing at midnight."
★★★★★
"Mitti is genuinely the smell of first rain on hot earth. My mother cried when she smelled it — said it was the courtyard of her childhood home in Farrukhabad."
★★★★★
"I've bought attars from Mumbai's Mohammed Ali Road for twenty years. Noor's Gulab is the first that smells like the flower and not the factory. Worth every rupee."